The Chia Chronicles

Something fundamental has changed in how startups are discovered.  For years, research began with search engines and referrals. Someone would hear about a company, type the name into Google, skim the website, and maybe look at a few press mentions or the founder’s social media profiles. Today, the process is already looking very different as investors and enterprise buyers alike are increasingly starting their research with their favorite AI tool. Instead of reviewing dozens

You Don’t Have a Content Problem. You Have a Clarity Problem. It might be tempting to scroll right past this “make a major change in 90 days” post. I’m well aware that most 90-day frameworks are not realistic, whether it’s designed to get you to eat healthy, organize your entire house, or build the next big startup. In marketing, many of these plans will tell you to post every day, engage with strangers for three hours, and “be authentic” until the algorithm finally notices y

The Stealth Mode Paradox In the early days of a startup, “Stealth Mode” is worn as a badge of honor. It feels strategic and focused. It suggests that you are so deep in the lab, so obsessed with the code, that you don’t have time for the “noise” of the marketplace. You might think you’re like Batman - working in the shadows to save the city (thanks, Gemini for the help with that analogy…not sure how I feel about it!). But to an investor or potential partner or customer, you j

There’s a lot of noise right now about how AI is “changing search forever.” Some people claim everyone  is shifting to AI to help with every buying decision. Others insist that AI search is a consumer  thing and B2B buying will remain the same.  In my humble opinion, both are wrong. AI is clearly rewriting how discovery works, but it’s rewriting it differently for B2C and B2B. In consumer markets, the transformation is louder and more obvious. In B2B, it’s quieter but ultimat

Why founder-led content is your most powerful asset when everything else is still in progress. Investors say they want traction. But at...

AI-driven search tools like ChatGPT, Perplexity and others are rewriting the rules of visibility. Instead of relying only on Google, your...

When you're navigating the chaos of building your product, securing initial customers, and managing a lean team with limited resources,...

Early-stage founders often become fixated on PR—and it’s easy to see why.  The typical trajectory goes something like this: Build a...

Photo by Product School on Unsplash Those who have made it in business and life will often say, "It's not what you know, it's who you...

On November 30, 2022, Open AI launched ChatGPT, thus officially beginning the AI-age of the content marketing industry. The entire...

Photo by Negative Space Everyone talks about data. Just about every technological tool on the market uses the words “data-driven...

Photo by Yoav Hornung on Unsplash If you’re a business leader – a CEO, or perhaps the VP of Marketing – you’ve always got your hands full...

With 100+million users, ChatGPT is winning all the popularity contests. It’s convenient, easy to use and has an answer to (nearly) every...

In 1996, Bill Gates wrote his revolutionary essay, “Content is King”, that would change the face of marketing. Businesses started to...

“What’s your engagement rate?” “How can we get more people engaged?” “Look at how many people are engaging with that post!” Ever heard...

How To Talk So Your Customers Will Listen The parenting classic, ”How to Talk So Your Children Will Listen,” has helped millions of...

In recent years, “Reduce Reuse Recycle” has become the mantra of the Environmental movement. It’s simple and catchy and, quite honestly,...

In today’s culture of “going viral”, these phrases might sound familiar; “I don’t know how it happened.” “I didn’t mean for it to go...

What’s the value of a cup of coffee? Ever bought a coffee at Starbucks? How much did it cost? 2, 4, 6 bucks? Why did you pay a premium...

When thinking about “content” most people immediately think about blogs. For the majority of startups, there are many content items that...