top of page

Startups are Different!

Unlike more established companies, startups must move incredibly quickly to build brand awareness, increase trust, gain market share and grow revenue.

To add to the challenge, startups often have limited resources and lack in-house expertise (such as marketing writing skills, use of analytics, and SEO) that would help them achieve their goals and make every piece of content count.

7 Ways Our Content Will Help Your Startup Grow

Purple Chia, a content agency for startups, works with scores of startups to create, execute, optimize, and distribute content spanning the entire funnel from brand awareness to lead generation to conversion.

  • We Don’t Waste Effort
    We audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
  • We Use Data
    We are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
  • We Have the Best Writers
    Contrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
  • We Let You Get On with Your Business
    We write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).
Image by Israel Andrade

“97% of the businesses say they have generated positive results from content marketing.”

-SEMRush Survey 2023

The Benefits of Outsourcing Startup Content

You’ve got a great product, but you’re a startup, and your future customers don’t yet know you exist.

Strong content, coupled with a killer strategy and smart use of SEO practices, will allow you to build brand awareness and attract your target audience without racking up the huge bills often incurred with paid advertising.

 

BUT… hiring all that expertise in-house is usually beyond the budget and scope of most mid-late-stage startups. Outsourcing to a content agency for startups, like Purple Chia, means you get the benefit of a team that has deep expertise, subject matter knowledge, and years of experience – without committing to all those salaries.

Purple-Chia_Startups.png

Why Startups Should Work with Purple Chia

Image by Kaleidico
  • We Don’t Waste Effort
    We audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
  • We Use Data
    We are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
  • We Have the Best Writers
    Contrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
  • We Let You Get On with Your Business
    We write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).

Every startup is different, but in running our content marketing agency for startups over the years, we see our startup clients facing the same challenges repeatedly, and we address them all.

Bottom line – we’ll get you the results and impact you are looking for and we will all have fun along the way!

bottom of page