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SERVICES: CONTENT MARKETING

Content That Increases Relevant Traffic and Leads

You want a healthy flow of genuinely qualified leads.
You got it!

Purple Chia researches, strategizes, writes, and optimizes content for your website and other online channels to attract the people who need what you have to offer. 

It’s not just traffic - it’s the RELEVANT traffic. 

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Our Unique 4-step CHIA Process 

Developed through working with hundreds of B2B, tech, startups and other businesses - ensures that you’ll get relevant traffic and highly qualified leads that you can pass on to your sales teams.

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Collect

In-depth research allows us to understand your customer’s problems, framed in their own words. Based on this, we identify the kind of content and topics that are most likely to attract high-intent buyers for your products and services.

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Hatch

An existing content audit combined with keyword research, SEO tools and more all lead to a 6-month content plan incorporating specific content types and topics for every level of the funnel, fully customized to your goals.

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Implement

Our expert writers craft the content according to the plan and ensure that it is optimized for SEO. All you’ll have to do is copy-paste into your online tools (or we can take care of that for you too!) and then sit back and watch the magic happen.

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Analyze

With the help of Google Analytics and other tools, we analyze your content’s reach and results. We celebrate the wins and tweak the things that aren’t working. You’ll receive a monthly report showing exactly what is happening. 

STRATEGY

Your Roadmap To More Sales

Many businesses just throw content against the wall and “see what sticks”. They fail to understand that creating content that resonates with your audience and generates leads and sales is a scientific process led by data and facts.  You don’t just want content to fill your blog, you want content that attracts the right people and makes them want to buy your offerings. This is exactly what we offer at Purple Chia and it all starts with strategy.

Numbers don’t lie! We use the latest analytics tools to analyze the data and create strategies based on hard facts not guesswork. We don’t do cookie-cutter strategies. Every business is unique and requires its own strategy based on its target audience, their needs and how your offer addresses those needs. 

  • We Don’t Waste Effort
    We audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
  • We Use Data
    We are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
  • We Have the Best Writers
    Contrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
  • We Let You Get On with Your Business
    We write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).

Here’s how we use data to create content strategies that guarantee results:

You’ll then get a detailed map of what your content plan needs to look like for the next 3-6 months.

You can take that and run with it or we can do it for you…

IMPLEMENTATION

We Write Content That Drives Business

It doesn’t matter if you have the most intelligent and interesting things to say, if it’s not what your customers want to hear about. 

That’s why we use real data to choose the topics - we write about what your customers and potential customers are searching for, regardless of where they are on their buyer’s journey. From those who don’t even know that they have a problem to those who are looking for a specific solution, we’ll make sure you give them all the answers.

Our writers are experienced in creating and distributing content for B2B brands across multiple verticals like fintech, agtech, cyber security, AI businesses and more. Clients are often amazed at our ability to take even the most boring topic and make it interesting - that’s just one of our superpowers.

Soon, your blog will be full of content that people actually want to read and they will keep coming back for more.  

Here’s what will happen:

  • We Don’t Waste Effort
    We audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
  • We Use Data
    We are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
  • We Have the Best Writers
    Contrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
  • We Let You Get On with Your Business
    We write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).

Next, you’ll get the proof that it’s working….

ANALYTICS

If You Don’t Track It, You Can’t Improve It 

The work isn’t done when you hit “publish.” There’s no point having content that sits like a deadweight on your company blog. It needs to be constantly pulling in a relevant audience,  exciting and engaging them to take action. The only way to be sure it’s working is to monitor and track performance. Tracking allows us to fix things that could be doing better and keep optimizing your content for maximum results. 

  • We Don’t Waste Effort
    We audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
  • We Use Data
    We are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
  • We Have the Best Writers
    Contrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
  • We Let You Get On with Your Business
    We write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).

Here’s how we do it:

Types of Content We Offer

While we recommend going through the entire process from strategy to implementation to analysis, we do offer a la carte services for those who know what they need and just want someone to write it for them:

  • Web content

  • Blog posts

  • Case studies

  • Lead magnets (i.e. ebooks, whitepapers, infographics, etc.)

  • Email sequences

  • Thought leadership articles

  • Sales materials (i.e. brochures, one-pagers, landing pages)

  • Social media content 

We are always happy to discuss and come up with a customized solution for you. 

A Typical Month Working with Purple Chia on Content Delivery

Here’s what you can expect when Purple Chia manages your content:

First month

  • An in-depth onboarding meeting/ call to learn about your content and business goals, target audience and competition 

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  • Onsite visits and/ or subject-expert interviews to learn about your offerings 

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  • We read/ watch/ listen to any relevant materials you supply so we can get up to speed on your business 

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  • Initial SEO keyword & competitor research 

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  • An initial content strategy and idea generation 

Monthly ongoing content delivery

  • An onboarding/info gathering call at the start of each month 

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  • SEO, keyword, and competitor research 

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  • Content Strategy/Monthly Plan

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  • We deliver the agreed upon number of SEO-Optimized Blogs including associated LI posts and front-cover image

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  • We perform monthly analytics and provide a progress report in a meeting at the end of each month

Prices start at $2,500/month. Minimum commitment of 3 months.

Contact us for a customized price quote

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Ready to Blow Your Competitors Out of the Water?

Schedule a call so we can discuss your content needs and how we can help.

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