SERVICES: THOUGHT LEADERSHIP
Grow Your Brand To Grow Your Opportunities
In today's competitive business world, making a name for yourself is just as important as making a name for your business. Customers, investors and other industry-leaders, are not only interested in your business and its products but want to understand and trust the people behind it (especially the C-suite and Founders). Your online presence speaks volumes before you even utter a word and, yes, your future customers and investors will Google you and check out your LinkedIn before deciding if they want to know you.
Personal branding isn’t meaningless self-promotion
It’s a strategic process by which you grow and curate an online presence that reflects the face you want to put out in the business world. It's about defining your unique value proposition and establishing yourself as a trusted authority in your industry.
Business leaders with strong personal brands attract better investors and customers as well as job opportunities, speaking engagements, partnerships and networking opportunities.
But who has time to publish new content and engage with followers on social media every day? Especially when you're busy running your empire.
That’s where we come in.
OFFERINGS: ARTICLES
Thought Leadership: Intelligent Articles For Busy Leaders
You’ve amassed a wealth of knowledge and skill through running your businesses, but if you don't share what you've learned it will remain locked inside you. Sharing your intellectual capital is not only beneficial to the interested public, it’s also the most effective way to build your personal brand and establish authority in your desired field.
Writing high-level thought-leadership content is time consuming. While you have the knowledge, you don't necessarily have the time or skills to do the writing justice - fortunately, we do.
You’re probably wondering how we can extract your knowledge and write in your voice. It’s not as revolutionary as you think, it's called ghostwriting and skilled writers have been doing it for years when writing books and articles for their accomplished charges.
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We Don’t Waste EffortWe audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
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We Use DataWe are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
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We Have the Best WritersContrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
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We Let You Get On with Your BusinessWe write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).
Here’s a glimpse into the process:
In collaboration with you, we’ll devise a content calendar making sure we cover all relevant topics and plan how and where to promote the content.
OFFERINGS: LINKEDIN MANAGEMENT
If You’re Not On Social, You Don’t Exist
67 million companies are signed up to LinkedIn as of this writing. It has fast become the place for CEOs and business leaders to network with others in their industry, share meaningful content, cultivate connections and interact authentically with future investors, customers , followers and supporters. It’s also the best place to define and establish your personal brand, which everyone in business today needs. If you’re not on LinkedIn, you don’t exist.
To succeed at growing a personal brand and unleashing the full business benefits of LinkedIn you need:
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We Don’t Waste EffortWe audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
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We Use DataWe are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
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We Have the Best WritersContrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
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We Let You Get On with Your BusinessWe write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).
It sounds like a lot and it is - but help is at hand. Using the same techniques we described above in the “thought leadership” section, we can get into your head, learn your topics and show up as you on LinkedIn, saving you hours of time and effort while letting you reap the rewards of a strong personal LinkedIn brand.
A Typical Month Working with Purple Chia on Thought Leadership
Here’s what you can expect when Purple Chia manages your thought leadership content:
First month
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Optimized LinkedIn profiles of all personnel you want to establish as thought leaders
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Optimized company profile on LinkedIn, if needed
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Set up and optimization of other social media accounts if required (e.g. Medium, Facebook etc.)
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Fact-finding meetings with thought leader and creation of initial strategy
Ongoing monthly delivery of thought leadership content
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Monthly knowledge extraction + strategy interviews with your thought leaders
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1-2 thought leadership articles (subject to your approval)
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Original LinkedIn posts 2-3 x per week (or more, as needed)
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We interact with other users on your behalf (at least 1 hour per day, 3 days per week)
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We send DMs for lead-nurturing working in collaboration with the sales team to identify suitable contacts
Prices start at $1,800/month. Minimum commitment of 3 months.
Contact us for a customized price quote
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