Question 1

What is Purple Chia?

Accepted Answer

Purple Chia is a content marketing agency working with startups and established businesses to strategize, plan, and deliver SEO-focused content that brings genuine leads. We also follow up on all the content we create. That means we look at the backend and track analytics and metrics to ensure that your content is bringing you results. If not, we tweak it, of course!
If you’re asking about the name itself – “Purple Chia,” you can read more about that here.(https://purplechia.com/about)

Question 2

Who are Purple Chia’s Writers?

Accepted Answer

We’re a selective bunch. Our writers are professionals with either a technology, business, or writing background. We have experience writing high-level content that delivers results for our clients – B2Bs,(https://awakenstudionyc.wixsite.com/purple-chia/b2b) startups,(https://purplechia.com/startups/) and growing businesses in various fields. Our strength lies in the preliminary research, SEO groundwork and preparation we do before we even start writing and in our commitment to using metrics to keep reiterating the content so that it’s always performing maximally for our clients. 
You can read more about our team h(https://purplechia.com/about)ere.

Question 3

What’s your Work Process?

Accepted Answer

We offer tailor-made content services that reflect the primary needs of our clients. This includes a series of blogging services, web content creation, thought-leadership articles, and a menu of extras. 
Learn more about our services here.(https://www.purplechia.com/services)

If you don’t find exactly what you need, reach out to us anyway and we can discuss creating a package that’s suited to your needs.

Once you choose to work with us, we have a tried-and-tested process that begins with a deep dive into your company and ends with top-quality content. Along the way, we provide full transparency and work collaboratively in Google Docs so that you can always see progress and add comments as we work. We are highly responsive and you can consider us as part of your team!

Question 4

How do you measure the ROI impact of the content you produce?

Accepted Answer

The mark of an excellent content marketing agency is one that not only delivers top-quality content but also ensures that the content performs as it should and brings in a steady flow of relevant leads. Measuring the ROI of content can be tricky because the goalposts are different for each type of content and stage of the funnel you’re targeting.
At Purple Chia, we measure ROI in different ways depending on the type of content we’re looking at and the stage of the funnel it’s intended for. We use tools like Google Analytics, SEMRush and others and provide you with a monthly progress report.

Question 5

What does a full content strategy include?

Accepted Answer

A content strategy is a plan that details what content you need to create in order to achieve a certain objective. If you’re targeting prospects in the awareness phase, for example, you may plan to write content that educates and informs this audience and shows them how your product addresses their issues. A content strategy will list your objectives and the content pieces you need to write in order to achieve them and should include a content calendar that details when each piece will be produced. A good content strategy is based on detailed audience and competitor research backed up by excellent SEO planning and keyword research.

Question 6

Do you also do content marketing, as well as content writing and strategy?

Accepted Answer

In a nutshell, yes! Content marketing is a term used to describe a marketing strategy in which online content (blogs, videos, social media posts, etc.) is used to attract, engage, and retain a certain audience. All the content we write for our clients is with one or all of these business goals in mind, i.e., to promote brand awareness, position your business as a solution to your target’s problems, grow interest and enthusiasm around your products and services, and attract leads and sales. Aside from writing the content, we also track it to ensure it performs as expected. As you can now appreciate, content writing is part of what we do at Purple Chia, but our entire service is actually a content marketing service.

Question 7

Do you include SEO services as part of your packages?

Accepted Answer

Yes. SEO means search engine optimization. Search engines are important as they are the portals through which people search for information when looking for a solution to their problem or issue. Content that has been written and optimized for search engines has a higher chance of ranking for the keywords that your target audience are searching for. Over time, well thought-out, high-quality SEO-optimized content will bring you a healthy stream of qualified leads even while you sleep. 
As one of our primary goals is to write content that ranks in search engines, we perform a good deal of preliminary SEO-based and keyword research before we start writing for you. All this informs topic selection and content strategy and helps us ensure that your content will be seen by those you want to see it.

Question 8

What services do you offer?

Accepted Answer

We offer a range of content marketing services - from strategy to implementation. We focus on long-form content like blog posts and web content, and also offer thought-leadership articles and LinkedIn strategies and management. To learn more about services, click here.(https://purplechia.com/services)

If you don’t find what you are looking for, don’t hesitate to reach out to us so we can discuss your needs and tailor-make a package for you.

Question 9

Do you include revisions in your price?

Accepted Answer

Yes, revisions are included. Professional business content writing is a process. When we work with new clients, it can take a couple of tries before we nail the voice and tone the client seeks. Even with our regular clients, situations arise where content needs to be tweaked and reiterated until it is perfect.

At Purple Chia, we don’t sweat the small stuff. Once you’re our client, we’re at your service and won’t complain (or charge you extra) if you want another tweak or revision. Within reason, of course – a mid-project about-turn requiring a complete change in scope or content for a project does not count as a revision.

Question 10

Who do you report to?

Accepted Answer

It really depends on how your business is structured and what you need. In an early stage or smaller company, we might work directly with the Founder or CEO. If you have a marketing department, we would probably work closely with the VP of Marketing and the marketing team supporting their activities.

Ultimately, it is up to you how we work and who we report to.

Question 11

How long does it take for you to produce content?

Accepted Answer

The amount of time a content marketing project takes depends on the scope and details of the assignment. We work with you to develop a timeline that takes into account your needs as well as our time. In very broad terms, a blog post can take around a week, while web content for a full site can be a months-long project.

Question 12

How is my content delivered?

Accepted Answer

All written texts are delivered to you in Google Docs unless you specifically request otherwise. We also share our Google Docs with you as we work so you can be involved in the work in progress and share your feedback and comments as we proceed.

Question 13

What kinds of companies do you work with?

Accepted Answer

Our clients are startups, tech businesses, and established companies across multiple verticals, including finance, agriculture, medicine, manufacturing, cyber security, and more. The companies we work with are based in Israel, the USA, the UK, and Europe, among other places.

Question 14

How can you write for us if you don’t know our company?

Accepted Answer

Contrary to common belief, you don’t have to be an ecologist to write for an agritech startup or an economist to write for a finance company – talented writers can communicate well about anything! However, you do need a good grasp of the subject matter in order to be able to promote businesses and sell with words. That’s why part of our onboarding process involves a detailed fact-finding and research phase. Fortunately, that process is often shortened due to the collective expertise of our writers. With decades of experience writing content for various industries and business sectors – including finance, medicine, agriculture, manufacturing, AI, cybersecurity, and more – our writers have amassed a bank of industry knowledge.  If we encounter a subject we are less familiar with, we put in the hours and the research to get up to speed.

Question 15

Isn’t it cheaper to use in-house writers?

Accepted Answer

Honestly, it can be. We aren’t out to convince you to hire us if it makes no sense. If you have a steady stream of small jobs that need doing (like Facebook ads, regular short blogs, and lots of emails) and you have the budget to hire an in-house writer, then that might be the way to go for you.

If you want serious results, however, i.e., more followers, more leads, and more sales, you’ll need high-quality, 100% original and SEO-optimized content. For this, you need an experienced agency that can perform the necessary research, produce content of the quality required, and follow up on it to ensure it’s getting you the results you need.
If this is you, book a call now,(https://calendly.com/purplechia/initial-discovery-call) and let’s talk.

Question 16

How much supervision do you need?

Accepted Answer

Very little – we do the work, and you get complete peace of mind! Once we’ve discussed strategy, done our research, and agreed on the content outline/ calendar, we will start working on the writing independently. If we have any questions along the way, we’ll let you know.

Question 17

Can you maintain our social media channels?

Accepted Answer

While we are not a full-service social media management agency, we do offer LinkedIn strategy and management (https://purplechia.com/thought-leadership)as part of our thought-leadership and personal branding services. We are also happy to discuss other options for social media content development on an as-needed basis.

Question 18

Can you build an audience for us (on social media and/or email lists)?

Accepted Answer

As part of our thought-leadership and personal branding services,(https://purplechia.com/thought-leadership) we work with you to develop a comprehensive LinkedIn strategy that includes building and engaging with your audience. This service focuses primarily on building out your personal page, as opposed to your company page. We do not currently offer similar services for other social media platforms or email list-building. That being said, we are always happy to collaborate should you have other providers working on the technical side and are in need of content.

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